Thursday, September 17, 2009

Come one, Come all! Join hands to make Shoe-Box Appeal 2009 a grand success.
Dubai International Academic City is more than enthralled to support the Shoe Box Appeal Campaign for the second consecutive year.
The Shoe box campaign initiated by TECOM in 2008 aims at collecting essential items for daily use, which appropriately fit the size of a shoe box. These items are then collected from different locations of TECOM Zone and distributed to aid hard working labourers/construction workers across the UAE.
The Shoe Box Appeal campaign will run from 1st September till 30th September.
Each Shoe Box is to be filled with personal goodies worth AED 125. The shopping list enlists fifteen essential commodities such as:

Money Belt
Disposable Razor
Shaving Cream
Nail Clippers
Small Hand Towels
Shaving Mirror
Soap and

Please be advised not to deviate from this given list. No money or food items should be included. Also place only new and unused items in the box. Donations can be made during working hours.
Last year, the Shoe Box Appeal surpassed its target by 300 per cent with 7,500 filled shoe boxes donated by the business community, organizations and individuals. The month-long campaign generated more than AED 937,000 worth of donations. This year their target is to cross the 1 million mark. ‘This is one of the best initiatives that can help out our labour brothers.’ said Ms. Shazadi Durrani, Student Services Co-ordinator, Student Hub.
The sponsors for this event include TECOM investments member of Dubai holding, Radisson SAS Hotel Dubai Media City, Responsible Business, Helping Hands (UAE) and Union Paper Mills.
[Mrs Uma Prasad handing a shoe box to a fellow student]
  photo credits: Megna Kalvani

DIAC anticipates students to indulge in this much deserving social and humanitarian cause, especially during this holy month of Ramadan. ‘The Shoebox appeal has been received well by all universities, faculty and students giving us a magnanimous chance to help out labourers in their time of need.’ said Mrs.Uma Prasad, Student services Co-ordinator. ‘The keenness from our young teenagers is particularly impressive, to see how they go out of their way to help them.’ she added.
Students interested can collect their shoe boxes from the TECOM building or contact Mrs. Uma Prasad, Student services Co-ordinator, Manipal University.

By Megna Kalvani