Friday, November 27, 2009

VLCC, Middle East’s premier scientific slimming, beauty and preventive healthcare brand, is taking efforts  to put up a united fight against the surge of obesity in UAE. With the help of health authorities, VLCC has designated November 26 as the Anti Obesity Day.

 The world health organisation considers obesity as a major public health problem. An obese person is not merely fat but is a person juggling with serious health problems. 

The U.A.E has one of the highest rates of obesity in the world. According to statistics released by the World Health Organisation, the UAE has been ranked 18th in the list of countries that have the most number of overweight and obese people. The statistics also show that 33.7 percent of adults in the UAE are obese and 19.5 percent of them suffer from diabetes. 

VLCC has also given importance to another issue related to obesity. The ‘Discrimination against the obese’ campaign seeks to change people’s discriminatory attitudes towards the obese.  On 24th November 2009 VLCC had held a special panel discussion where speakers from various disciplines and experts in the field of obesity and weight management shared their perspectives, experiences and comments on discrimination against the obese.

This Anti-Obesity Day seeks to increase the awareness about obesity and what it can lead to, amongst the people of U.A.E. Campaigns like these can help change the lifestyle of people, making the UAE a healthier environment to live in.

By Khadija Ashraf