The PR Measurement Summit 2009 took place on the 23rd and 24th of November at the Habtoor Grand Resort and Spa, Dubai. The event was organized by News Group International, the holding company for Media Watch, Salience and Media Source among others.
The summit, now in its third year, attracts leading public relations and communications experts from around the world. The event focused on the methods of evaluating the success of public affairs and government PR in the region, with a view to introducing the latest concepts, methodologies and technologies needed to measure campaigns effectively.
This grand event was attended by the 2nd year students of Manipal University, Dubai. The students were exposed to various panel discussions regarding the measurement in Public Relations with governments and also PR in social networking. The summit was also attended by the CEO’s of various PR companies around the Middle East.
"The PR summit was an eye opening experience, it showed us how PR works in the real world and the challenges facing the industry." said Kevin Sebastian, a second year media student from Manipal University.
The three-day event included a full day workshop for industry professionals who were involved in simulated analyses and actual case studies. The summit recognized and honored those in the PR industry who have already taken the lead in establishing measurement as an integral part of their PR practice.
By Aneesha Sudhir