Tuesday, October 18, 2011


Gitex Shopper 2011, the region’s largest retail shopping event took off with a great start. Organized and hosted by the Dubai World Trade Centre at the Airport Expo Dubai, the event showcased world class brands of gadgets and gizmos. About 160 technology retailers in the Middle East participated in the biggest electronic bargain of the year.


The mega event offered more than 25,000 electronic devices with hundreds of participating brands, some of which included top electronic giants like Acer, Emax, Etisalat, Jacky’s, Jumbo, Samsung, Nokia Corporation, Sharaf DG,  and Plug-Ins.


GITEX Shopper 2011


“This year Gitex Shopper has a different tone to it; it’s far more festive, very busy. We’ve got a lot more choices, lot more exhibitors, lot more brands participating. People actually come to Shopper because they look for great bargains and products and Shopper delivers that to them,” said Mr. Hemesh Chandavarkar, Exhibitions Director, Dubai World Trade Center and organizer of Gitex Shopper. 


“We have put this show together, and the buzz on the show is brilliant, there’s lot of sales happening, people are happy and that’s what the show is all about.”


Visitors plunged in on the last two days of the exhibition, making great deals on top electronic brands in the Middle East.


Mr. Abbas Fardullah Al Ali, Assistant Manager, Sharaf DG has pointed out that the demand for Smart Phones, LED T.V’s, Digital Camera and Laptops has been more this year. Only three years old in Gitex, Sharaf DG has emerged more successful this year, having over 20 percent increase in the total sales turn over compared to the previous year, while Jumbo Electronics has been a part of Gitex since its inception, noticed a 10 percent increase in sales.  
Over 160 technology retailers at GITEX 2011, Airport Expo Dubai
Emax, another largest electronic retailer in the Middle East is an active participant in Gitex provided unbeatable offers to its customers some of which included raffle coupons and gift vouchers on purchase of any of its products. 


Etisalat which has been a part of Gitex for four successive years offered great deals. Some big names in electronics were a part of Gitex this year, including Dell, Virgin Mega store, Lenovo, Panasonic SanDisk and Toshiba. Most of the brand organizers said demand for smart phones was immense. Consumers insisted on buying Blackberry and IPhones’, also 3D LED televisions, DSLR Camera’s and Notebooks had better sale this year.


According to a recent survey, local newspapers have reported that 1,66,521 visitors attended Gitex last year, out of which 45 percent were between the age group of 25-35 years. A profit of AED 170 Million was made last year; reveal that 90 percent of the visitors made purchases. Statistics for this year are yet to arrive.


Report and Photos by Fatima Layeek

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