Angus Finney, an established businessman in the London media market, conducted a workshop on creative management in film business on April 12, 2012 at the Gulf Film fest . According to Finney, “Creative people should be treated way beyond the monetary and the commercial goals of any media industry”. He mentioned that writers, directors, and producers can be a source of creative people with each industry having their own source of creativity. Factors like ownership, responsibility, recognition and the organizational structure attract creative people.
The management can encourage creativity by rewarding and requesting creativity. The structure of the organization is also very important because if you get it right, you will get new talent and loyalty Pixar, the animation firm is a true example of this. From the producer’s point of view, the individual must be good at creating and maintaining relations, protecting the talent and being a buffer with finances and creative elements. Due to the evolving online market, the distributors will be up for a challenge as it will cause the decline of the TV and the DVD market. This will change the way the movies are financed. Creative management is essential to the film business and the success of any movie.
By Nazia Fatma