Saturday, May 12, 2012


A ‘Th!nk and Dr!ve’ campaign for road distractions was organized by the Advertising and Public Relations specialization of the Media Department at Manipal University, Dubai on 10th April 2012. This campaign was conducted by the Traffic Awareness Section of the Roads and Transport Authority (RTA).

Guest speaker, Ms. Amal Yousef from the Traffic Department of the RTA 
educates students on road distractions
Click here for more photographs
The guest speaker for the event, Ms. Amal Yousef from the Traffic Department of the RTA, spoke to the students of the various types of distractions one faces while driving. These distractions are of three types; Visual distractions (eyes off the road), Cognitive distractions (mind off the road) and the Physical distractions (hands off the steering wheel).

Ms. Yousef spoke in detail about the various top distractions that a driver comes across on a daily basis. These include texting while driving, multitasking, fatigue, children in the car, etc. Along with this she also discussed the various potential consequences which often lead to accidents on the road. Though one may be careful while driving and can handle about 90% of the situation, Ms. Yousef says, “Expect the unexpected”.

As an advice to the young drivers, Ms. Yousef says, “Never keep anything on your mind and it is all about one self, how we control, plan in advance and focus while you drive.”

Lastly she also mentions that more challenges one faces, makes one into a better skilled driver. The speaker enthralled the interactive audience with a few funny videos, along with a message. She also enlisted pointers that would help avoid road distractions such as concentrating more, avoid texting and using mobile while driving, not driving while fatigued, avoid talking to other passengers, listening to distracting music while driving were a few on the list. 

By Christine Cherian & Maria Hussain

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