Facebook should start getting cautious, as Ello comes up with
a BANG!
The once most popular social networking site “Facebook” is
now just criticized for its unnecessary policies and not so-safe environment,
regarding privacy issues. Most people who once called it “cool” are now merely
just bored of it. Here’s when Ello a new ad-free social network breaks in. It
is a brand new network that touts its privacy and simplicity and it could
possibly be a legitimate competitor to the social media giant-Facebook.
If you still haven’t heard of Ello. You surely will hear
about it soon as it is going to be one of the hot-topics to be debated and
discussed upon. It supports a black and white theme all across its site, and
simplicity is what it is all about.
Ello was initially built by a group of seven members which
included various artists and designers. A California based designer Paul Budnitz is said to be the founder of Ello. They came up with Ello mainly for
private users but soon, as many people wanted to join Ello they switched to
making it applicable for public usage.
"We believe a social network can be a tool for
empowerment. Not a tool to deceive, coerce, and manipulate – but a place to
connect, create and celebrate life. You are not a product," Ello says on
its website.
Are Facebook users going to switch to Ello soon? Let’s wait and watch.
By Maryam Khan
The
writer is a final year undergraduate student in the School of Media &
Communication specializing in Journalism
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