The School of Media & Communication in
partnership with Canon Middle-East, and National Stores, signed a Memorandum of
Understanding (MoU) to facilitate the existence of a Canon Photo Lab at Manipal
University Dubai on 28th October 2015.
The aim of this initiative is to enhance
students’ photography skills and equip them with technical knowledge that would
help bring them at par with the industry. Great emphasis was also placed on
empowering students to expand their educational horizon and employ
pre-requisite knowledge for the betterment of society as well as themselves.
Dr. R.N Shukul, Chairperson of the School of
Media & Communication, warmly welcomed Mr. Hendrik Verbrugghe, Marketing
Director at Canon Middle-East and Mr. Ateeq A. Shamsi, Director of Sales &
Marketing, National Stores who further addressed the gathering.
“We care a lot about sustainability and in this
region we want to promote that. For example, what we do in Africa is to make sure
that people are educated about photography so that they can make a living out
of that knowledge. For this purpose the collaboration we are having now with
this university is with the same idea - so that we can provide equipment, knowledge
and organize workshops,” said Mr. Hendrik Verbrugghe.
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Manipal University Dubai, along with the team of Canon
Middle East and National Stores LLC., partner up for the future Canon Lab at
Manipal University Dubai
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Mr. Ateeq A. Shamsi was next to voice his
thoughts on this initiative. “We believe that students should learn and we
should give what we have - the technology and know-how to our students. As
people with photography as a profession, or people with photography as a hobby,
anybody can learn new techniques. We look forward to this initiative.”
Finally, Dr. S.V Kota Reddy, Academic President
of Manipal University Dubai, thanked Mr. Ateeq and Mr. Hendrik for coming
forward to help students learn more. “We shake hands with the industry for the
betterment of students. Our main objective is to impart industry oriented
technical information.”
The event was concluded with the signing of the
MoU, which marked the beginning of the future Canon Photo Lab at Manipal
University Dubai.
By Kanika Mathur
The writer is a final year student of School of Media & Communication
By Kanika Mathur
The writer is a final year student of School of Media & Communication
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