Wednesday, October 28, 2015

The School of Media & Communication in partnership with Canon Middle-East, and National Stores, signed a Memorandum of Understanding (MoU) to facilitate the existence of a Canon Photo Lab at Manipal University Dubai on 28th October 2015.

The aim of this initiative is to enhance students’ photography skills and equip them with technical knowledge that would help bring them at par with the industry. Great emphasis was also placed on empowering students to expand their educational horizon and employ pre-requisite knowledge for the betterment of society as well as themselves.

Dr. R.N Shukul, Chairperson of the School of Media & Communication, warmly welcomed Mr. Hendrik Verbrugghe, Marketing Director at Canon Middle-East and Mr. Ateeq A. Shamsi, Director of Sales & Marketing, National Stores who further addressed the gathering.

“We care a lot about sustainability and in this region we want to promote that. For example, what we do in Africa is to make sure that people are educated about photography so that they can make a living out of that knowledge. For this purpose the collaboration we are having now with this university is with the same idea - so that we can provide equipment, knowledge and organize workshops,” said Mr. Hendrik Verbrugghe.

Manipal University Dubai, along with the team of Canon Middle East and National Stores LLC., partner up for the future Canon Lab at Manipal University Dubai

Mr. Ateeq A. Shamsi was next to voice his thoughts on this initiative. “We believe that students should learn and we should give what we have - the technology and know-how to our students. As people with photography as a profession, or people with photography as a hobby, anybody can learn new techniques. We look forward to this initiative.”

Finally, Dr. S.V Kota Reddy, Academic President of Manipal University Dubai, thanked Mr. Ateeq and Mr. Hendrik for coming forward to help students learn more. “We shake hands with the industry for the betterment of students. Our main objective is to impart industry oriented technical information.”

The event was concluded with the signing of the MoU, which marked the beginning of the future Canon Photo Lab at Manipal University Dubai.

By Kanika Mathur

The writer is a final year student of School of Media & Communication