Gopi Kalayil reveals
Google’s innovation secrets to students
at the 35th Sharjah International Book Fair
Students
from schools and universities across UAE were inspired with innovation secrets
of Google by its chief evangelist of brand marketing, Gopi Kallayil, at the
35th Sharjah International Book Fair held on Nov. 6.
So, how
does Google, one of the leading brands in the world known for their innovations,
innovate? The secrets shared by Kallayil were awe-inspiring to the thousands of
students in attendance.
 |
| Gopi Kallayil (right)
with a student from Delhi Private School
Sharjah (left) at the 35th Sharjah International Book Fair. Image Credit: Kailash Nenwani. |
“There
is no innovation department at Google. Everybody, the whole company, is
responsible for innovation… no matter what your job is… you could be a chef at
the Google café and you’re expected to be
innovative,” said Kallayil. ’And that’s what the first secret is: innovation can
come from anywhere.
The
remaining secrets include focusing on the user, thinking ten times on an idea,
betting on technical insights, spending 20 percent time on an idea, keeping the
tech open source, failing well, and having a mission that matters.
Kalayill
said that every innovation at Google has three basic requisites: a really good
problem, a radical solution, and a breakthrough technology. He went on to
explain these requisites with examples on Project Loon, Google Home, and
driverless cars. “Every organization has a unique way of looking at the world,
because of the kind of data we have, and the kind of experience we have,” said
Kallayil.
Reported by Diyab Basheer
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