Thursday, April 27, 2017

Shure is an American audio products corporation and it was founded in 1925 by Sidney N. Shure in Chicago, Illinois. The corporation originally started by selling radio parts kits, then it started manufacturing radio completely on commercial market. Currently the corporation builds microphones and audio electronics. The company’s office is currently located at 19 South Wells Street in downtown, Chicago. Illinois.

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Shure, being the world’s leader in manufacturing microphones as well as other audio products, they have affiliates across other companies and associations in this field of expertise. Some of these affiliates are NSCA, Synergetic Audio Concepts, The Mix Foundation floor Excellence in Audio, EARS (Engineering and Recording Sociecty of Chicago), InfoComm International Inc, ESTTM, The National Association of Broadcasters, NAMM, N.A.R.A.S., The Recording Academy, Chicago Chapter, AeA, PAMA and SPARS.

In the field of microphones, the Shure SM58 has been the most popular microphone in the world and is known for its natural sound and famed durability. Some of the other models in microphones include the entry-level PG ALTA models, the industry standard SM line, premium BETA classics, high end KSM microphones, customizable Microflex installed models, Microflex Advance ceiling and table array microphones and the portable digital recording MOTIV line. In the field of Mixers and Digital Audio Processors, Shure partnered with Intellimix technology delivers seamless automatic mixing and reduced background noise through dynamic channel gating and attenuation. Classic models of Shune phonographic cartridges such as the M44-7 are preferred by champion turntablists and aspiring scratch DJs. Earphones and headphones manufactured by Shune consist Sound Isolation technology which consists of a portable listening amplifier and an electrostatic earphone system. These earphones deliver sound, comfort, style and can withstand the rigors of everyday use. Shure also manufactures discussion systems like the DDS5900 Digital Discussion System for meetings with up to 250 participants and 2 interpretation languages, and the DCS6000 Digital Conference System which is expandable up to 3800 participants, 200 interpreters and 32 languages. Shure digital softwares include Wireless Workbench 6 for networked wireless systems, ShurePlus Channels for mobile control of wireless devices from any iOS devices, the ShurePlus MOTIV Mobile recording App to use with all MOTIV Digital Microphones.

Lastly, Shure is taking part in contributing to one of the finest events in Media and Communication courses, MCRAW, held in Manipal University, Dubai Campus on 2nd May 2017.

Written by Praveen Durugu

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