Tuesday, May 2, 2017

Acting Director Pamela J. Creedom from Zayed University spoke about gender disparities in sports journalism and the rise in digital media consumption for sports updates at the annual Media and Communication Research Analysis Wing(MCRAW) conference today.



Pamela J. Creedon is the acting Director of Zayed University's College of Communication and Media and Science. Before arriving to UAE, she had an academic career starting as a proffessor at The Ohio State University and entered academic administration as director of the School of Journalism and Mass Communication at Kent State University and later, director of the School of Journalism and Mass Communication at University of Iowa. Besides, she's the author of the book: Women, Media and Sport: Challenging Gender Values.'

At the conference, Creedon presented statistics comparing Twitter handles of major sporting leagues in the US. Statistics showed that NBA had 24.9 million followers while WNBA has a following of only 533,000. Whereas, NFL had a following of 21.8 million while WFA had a following of only 2,589. She also presented statistics about gender in sports media saying 'As of 2011, 94% of sports editors are men while 89% of reports are men.” On that, she commented about women “adapting a masculine form of writing.”

She also stated about the 2012 Olympics, “63% of followers went online for updates on Olympics”

“Users aren't only cosumers of content, they are users and producers”, she added, in the context of people following sports in media.


The annual Media and Communication Research Analysis Wing(MCRAW) conference was held at Manipal University, Dubai Campus today, May 2, organized by the school of Media and Communication.  

Written by Viraj Asher

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