Monday, May 1, 2017

Forever 21 is a well-known American Fast Fashion Retailer, it was founded by Do Won Chang in the year of 1984 with its first store in Los Angeles. They are known as the Fast Fashion retailers as they are able to quickly move the designs from Catwalks to the mainstream consumers. By 2015, the Brand has grown to sell their clothing lines in over 700 stores in the America, Asia, the Middle East, and the UK.

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Forever 21 offers a wide range of clothing for Women, Men and Kids. Forever 21 offers more of a casual range of products that may include Tops, Dresses, Jeans, Jacket, Shorts, Skirts and Accessories for Women and Graphic T-shirts, Sweatshirts, Shirts, Shorts for Men. More than 60% of its apparel is manufactured in China and an average store size is 38,000 square feet. Forever 21 is mainly targeted to kids and adults (Age Group: 15-24). Forever 21 is the 5th largest specialty retailer in the United States of America.

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Lastly, Forever 21 is a sponsor for the 3rd Edition of Media and Communication Research Analysis (MCRAW) conference held at Manipal University, Dubai Campus by School of Media & Communication on May 2, 2017.

Written by Tara Ipe

Reference: (Online Source)